What drivers told us.
Before we built the scoring engine we ran a survey on what people actually want from motor insurance. This is all of it, including the parts that were not what we expected.
Which features do you find most valuable?
Respondents could pick more than one, so these do not total 100%. Nobody chose real-time tracking, the feature most telematics insurers lead with.
- Customer support - 71%
- Usage-based pricing - 53%
- Driving behaviour analysis - 24%
- Accident detection and alerts - 24%
- Real-time tracking - 0%
What would you want instead?
Answered in their own words, quoted unedited:
- Actually pay out on time
- Money back
- Better app design to make things easier
- Dynamic pricing
- Good customer service, no price rise after a non fault claim
- Don’t wait till you threaten to leave to better the deal/price
Method, and how much this proves
Not much on its own, and we would rather say so than dress it up. The survey ran between 08/07/2025 and 03/08/2025 and drew 17 respondents. That is a signal we used to decide what to build first, not evidence about the market.
It was collected through an open link with no identity check, so we cannot present it as a UK sample. Only two respondents were aged 18 to 24, so it is not a sample of the drivers Driiva is built for either.
It collected no names and no email addresses, by design. Nobody who answered was added to the waitlist or contacted afterwards.